Belif is a premium Korean skincare brand under LG Household & Health Care, part of LG Beauty’s global portfolio. Established in 2010, belif is rooted in the tradition of 19th-century herbal apothecary practices, combined with modern dermatological science. The brand is built on a philosophy of “truth in skincare”—transparent formulations, honest ingredients, and visible results.

Belif is best known for its hydration heroes, including The True Cream – Aqua Bomb and The True Cream – Moisturising Bomb, cult-favorites loved worldwide for their lightweight yet long-lasting moisture. Free from parabens, synthetic fragrances, colorants, mineral oils, and animal ingredients,
belif delivers clean, effective, and dermatologist-tested solutions that suit a wide range of skin types.